Certs Sponsorship and Brand Integration with IMAX Movie

“All Access. Front Row. Backstage. LIVE! presented by Certs” Program Elements:

Program Elements:

Sponsorship

• Certs is the Presenting Sponsor of the movie
• Sponsorship rights include tying the brand logo to the movie title on-screen and in all marketing elements in perpetuity
  

Brand Integration

• Certs logo, signage and product was integrated into the film in multiple places

Marketing

• Certs ran a multi-million dollar schedule on MTV and other TV outlets targeting young adults and teens
• Certs ran a full page national FSI featuring "All Access.  Front Row.  Backstage. LIVE! presented by Certs"