Malt O Meal & "Ice Age:  The Meltdown" DVD

Program Elements:

Promotion

• $3.00 rebate with the purchase of the "Ice Age: The Meltdown" DVD and Malt O Meal Cereal

Print

• Half page FSI, 21 million circ
• Full page FSI, 21 million circ
• Combined value of FSIs–over $250,000
  

In-Store Merchandising

• Shelftalkers
• 1.5 Million Packages featuring "Ice Age:  The Meltdown"