Newcastle Brown Ale & "Office Space" DVD

Program Elements:

Promotion

• $3.00 rebate with the purchase of a 2-pack of Newcastle Brown Ale and the "Office Space" DVD

Radio

• Radio spots in 10 markets
• Spots valued at over $500,000

In-Store Merchandising

• 2,000 joint retail displays
  

Internet Program

• Microsite
• Email blasts
  

Public Relations

• Dedicated press release