Barter & Regional Promotions

Six Degrees Global provides its clients with barter promotions negotiated on a market by market basis. Barter promotions leverage products for exposure in media outlets and/or venues. Radio & Television Stations, Print Outlets, Venues & Events and Online Sites all engage in barter promotions.

We work with clients to determine their target DMAs as well as the appropriate media outlets and venues according to the consumer lifestyle targeted by a property or a brand. We then develop turn-key promotion concepts to pitch to stations and/or venues. For venue and other lifestyle promotions, we often produce relevantly themed premiums. We supply media outlets and venues with creative materials and traffic all creative elements for approval. Lastly, we provide fulfillment and recap reports, including airchecks.

In addition to more traditional media, we can access consumers in alternative venues including bars/nightclubs, gyms and doctors'/pediatricians' offices.