An experienced and savvy team that has been on both sides of the negotiating table, Six Degrees Global has negotiated millions of dollars in sponsor contracts. From sponsorship evaluation to sponsorship sales and negotiations, Six Degrees Global has experience in every facet of sponsorship. Corporations consult us to better understand the cost/value ratio of their sponsorship initiatives, while properties look to us for an objective third-party evaluation of their worth in the marketplace.

Sponsorship Analysis

For our corporate clients, we evaluate available opportunities and present a cost/value ratio. Then, we make recommendations on how to generate maximum value, and determine how well the opportunity fits with the brand image and marketing objectives.

Sponsorship Sales

Six Degrees Global’s sales team has relationships with decision makers throughout corporate America. This enables us to put sponsorship opportunities in front of qualified prospects with maximum efficiency.

We evaluate key sponsorship questions such as:

Sponsor:

• What is the true “value” of a sponsorship as measured in exposure, enhancement to brand image, impact on sales, etc.?
  
• How does the brand consumer feel about the sponsorship, and how does that impact the brand long-term?
  
• How can the brand localize the sponsorship for maximum effect?
  
• Is the brand prepared to take full advantage of the assets at its disposal via the sponsorship (branding, media, content, hospitality, etc)?
  
• How do the brand’s sponsorships compare with its competitors’ sponsorships?

Property:

• Is the property positioned well in the marketplace to attract corporate sponsorship dollars?
  
• Are the assets properly packaged, based on sponsorship/media trends and category considerations?
  
• Is the property delivering full value to sponsorship partners?
  
• What cross-marketing platforms & co-branded opportunities are possible?